Sustainability

Rooted in Purpose: Sustainability in Action

At Natura Nation™, sustainability is more than a practice—it's a way of life. Rooted in our passion for nature and our commitment to a better world, we make every decision with the planet in mind. From planting trees with every order to adopting a made-to-order model that minimizes waste, we’re dedicated to creating high-quality, nature-inspired apparel that speaks to your love for the environment. Together with our community, we strive to inspire change and make a positive impact, one piece of clothing and one conscious choice at a time.

Planting for the Future

3 Trees with Every Order

At Natura Nation™, every purchase has a purpose. For each order placed, we plant three trees through our trusted reforestation partners. This initiative not only helps combat climate change but also supports wildlife habitats and promotes biodiversity. By choosing our nature-inspired apparel, you're not just making a purchase—you're helping to restore and protect the planet for future generations.

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Empowering a Greener Future Together

Every purchase supports a shared mission to restore our planet and protect its natural wonders.

Giving Back

2% to Wildlife Conservation

We believe in making a meaningful impact beyond our products. That’s why we donate 2% of every sale to non-profit organizations dedicated to wildlife conservation and environmental protection. Your support allows us to contribute to critical initiatives that preserve natural habitats, protect endangered species, and promote sustainable practices worldwide. Together, we can make a difference and help build a healthier, more sustainable planet.

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Our Commitment to Sustainability

At Natura Nation™, sustainability is at the heart of everything we do. It’s important to our customers, our team, and, most importantly, our planet. We understand that the challenges in the fashion industry don't have quick fixes, but we're dedicated to making continuous improvements. Our goal is to reduce waste by embracing a print-to-order model, which is central to our zero-waste policy. Every step we take is a step toward a more sustainable future.

Made To Order: Reducing Waste

In support of global sustainability efforts, all orders are made on-demand rather than in bulk, reducing excess textile production and minimizing waste. Our print-to-order and embroidery processes generate less waste compared to traditional retail models.

Sustainable Packaging

We’ve begun using packaging made from post-consumer recycled plastics for all apparel orders shipped from our in-house facilities. We're now increasing the recycled content, with a goal of transitioning to 90%–100% post-consumer recycled (PCR) plastic packaging for all apparel products shipped from our North American facilities.

Efficient, Low-Impact Shipping

We’ve partnered with fulfillment centers worldwide, including in Australia and Japan, to bring our products closer to our customers. Most orders are now delivered within the same country they’re fulfilled, reducing carbon emissions from shipping and supporting a more sustainable future.

Environmentally Conscious Production

We utilize eco-friendly, CPSIA-compliant direct-to-garment (DTG) inks that are non-toxic and water-soluble, free from heavy metals, formaldehyde, and Alkylphenol Ethoxylates (APE). These inks are safe for both the environment and consumers. Our advanced printers are designed to consume less electricity and water compared to standard industry printers, delivering high-quality, soft-to-the-touch prints with minimal environmental impact.

Sustainable Quality and Product Innovation

We focus on high-quality, durable apparel that reduces waste and lasts longer. As we grow, we're exploring more eco-friendly options, adding items made from organic, recycled, or responsibly sourced materials to blend style with sustainability.